Mixed Race Studies

Race Appeal: How Candidates Invoke Race in U.S. Political Campaigns

Temple University Press
January 2011
272 pages
6 x 9
38 tables, 23 halftones
paper ISBN: 978-1-43990-276-9
cloth: ISBN: 978-1-43990-275-2
e-Book ISBN: 978-1-43990-277-6

Charlton D. McIlwain, Associate Professor of Media, Culture and Communication
New York University

Stephen M. Caliendo, Professor of Political Science
North Central College in Naperville, Illinois

Why, when, and how often candidates use race appeals, and how the electorate responds

In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.

Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.

Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election—Race Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.

Contents

• Acknowledgments
• Introduction. The Political Landscape of Race-Based Appeals
• Part I The Empirical Evidence on Race Appeals
  • 1. Producing Race Appeal: The Political Ads of White and Minority Candidates
  • 2. The Advantages and Disadvantages of Deploying Racist Appeals among Black and White Voters
  • 3. Neither Black nor White: The Fruitless Appeal to Racial Authenticity
  • 4. Competing Novelties: How Newspapers Frame the Election Campaigns of Blacks, Latinos, and Asian Americans
• Part II: Case Studies in Race Appeal
  • 5. Racializing Immigration Policy: Issue Ads in the 2006 Election
  • 6. Harold Ford Jr., Mel Martinez, and Artur Davis: Case Studies in Racially Framed News
  • 7. Barack Obama, Race-Based Appeals, and the 2008 Presidential Election
• Epilogue. Racialized Campaigns: What Have We Learned, and Where Do We Go from Here?
• Notes
• References
• Index

OMB’s Preliminary Recommendation & an IV Commentary

Interracial Voice [1995-2003]
July 1997

Charles Michael Byrd

The Office of Management and Budget announced last Wednesday (07-09-97) that Americans could choose more than one racial category on Census and other federal forms but would have no new “multiracial” box to check under new rules the agency proposed. OMB rejected creation of a multiracial category because “there is no general understanding of what the term means,” said the federal task force that made the recommendation in a report being published in last Wednesday’s Federal Register. OMB has also called for a sixty-day public comment period, during which you may voice your support or opposition for this proposal. The OMB website has detailed information concerning email and snail-mail addresses to which you may forward messages.

This is not a multiracial category per se, rather a scheme where the government requires the individual to parcel out portions of his or her identity to two or more of the established racial groups. Not only is there no consideration or understanding that the individual may not recognize these groups as valid in terms of identity and affiliation, there is no symbol or icon—specifically a multiracial header—representative of a self-determined, integral being who self-identifies other than monoracially.

Even for those of mixed-race who do view the current racial groups as valid, there is still no specific multiracial designation. According to OMB, “When the data are reported, counts should be provided of the number of persons who checked two races, three races or four races, and information on the combinations should also be provided.” In other words, the government will effectively disperse the individual’s identity in two or more directions and at day’s end will have reduced it to a mere mathematical computation—a cleverly negotiated line segment along the political color continuum.

To not be totally cynical and negative, let me add that this “check all that apply” format is a step toward a recognition of multiraciality—albeit not a huge one…

Read the entire article here.

Why the multiracial community must march on July 20!

Interracial Voice [1995-2003]
July 1996

Charles Michael Byrd

Any group needs and deserves to know why someone makes a particular decision, especially when that person asks them to act upon that decision, to contribute and participate. So, too, you need to understand the reasons behind the calling for a march—the Multiracial Solidarity March—scheduled for Saturday, July 20, 1996, on the Mall in Washington, D.C.

There has never been an attempt to bring together large numbers of mixed-race individuals to petition the government for anything—in this case, a multiracial Census category that would allow millions of Americans to, for the first time, legally self-identify. This march will be the first ever devoted to multiracial rights and to offering the perspective of racially mixed people on racial issues…

Read the entire article here.

Winning the Race

NYU Alumni Magazine
Fall 2012

Andrea Crawford

As the first African-American president runs for reelection, researchers examine the subliminal influence of political ads

 In 1990, longtime North Carolina Senator Jesse Helms was trailing challenger Harvey Gantt, an African-American who supported affirmative action, when the Helms campaign produced the infamous “hands” commercial. As the camera focused on the hands of a white person holding a letter, the narrator said: “You needed that job, and you were the best qualified, but they had to give it to a minority.” Helms went on to win the election.

In another famous appeal, an ad for the 1988 Republican presidential candidate George H.W. Bush featured the menacing mug shot of convicted murderer Willie Horton. The spot explained how the African-American had committed assault while on furlough from a Massachusetts prison—a program supported by Michael Dukakis, the state’s governor and the Democratic presidential candidate. Bush won the presidency in a landslide.

It was into this environment that Charlton McIlwain, associate professor of media, culture, and communication at the Steinhardt School of Culture, Education, and Human Development, came of age. These types of appeals clearly work, he thought, and he set out to determine how and why. Around the same time, David Amodio was first exploring research that showed self-avowed egalitarians actually exhibited unconscious biases. Now an NYU associate professor of psychology and neural science, he began his career asking how such automatic types of prejudice could exist in opposition to one’s beliefs. Until recently, these kinds of questions were complicated by a reliance on often-flawed self-reports—people simply feel uncomfortable admitting bias and are sometimes not even conscious of it. But today, McIlwain and Amodio have come together in a timely pursuit. As the first African-American president runs for reelection, they are investigating the power of racial appeals in political ads by turning to neuroscience…

Read the entire article here.

Aisha Sabatini Sloan

Trop
2013-05-14

Zoe Ruiz, Saturday Editor for The Rumpus and staff member of FOUND

In The Fluency of Light, Aisha Sabatini Sloan’s essays read like meditations on themes of identity, race, and family. Her writing is sharp—one might say spare—and her descriptions, clear and beautiful. Her essays are a guide that help me navigate my way through my own writing. I study her essays in terms of their structure, I study her craft. Her essays sparked memories of my father, of my mother, and of growing up biracial in Los Angeles, memories that were once buried. Her work is a map to my memory.

I felt grateful and delighted to have the opportunity to talk to Aisha about her writing. I found her to be sensitive, smart, and sincere, and I appreciated that after I asked a question, she would take a long pause and then respond in a way that seemed thoughtful. We met at LACMA on a weekday afternoon; the day was dry and sunny, a typical LA day. We sat in the middle of the courtyard surrounded by people and art.

ZOE RUIZ: Why did you decide to write a book of essays and how did you decide to organize the essays by location?

AISHA SABATINI SLOAN: In college I started interviewing people. I did interviews in Los Angeles, Paris, London, New York, Northfield, Detroit, and eventually South Africa. The project had different manifestations of “doneness” over the years. I wrote a lot to make that project coalesce, including these essays that attempted to capture the cultural/emotional/historical backdrop in each city. But one day, I sat down at my desk, and the interview portion of the project just slumped out of my arms and onto the floor. I took a deep breath, and I weeded out the portraits of my interviewees just to see what was left, and it was the essays about place. I felt like I was seeing the framework of a coherent project for the first time. Maybe ever…

Read the entire interview here.

Backlash greets Cheerios ad with interracial family

The Washington Post
2013-05-31

Mary C. Curtis

Here we go again, with more proof, if anyone needed it, that the post-racial American society some hoped the election of an African American president signified is far from here.

Who would have thought that breakfast cereal would trigger the latest racial battle line? In this case, a Cheerios ad much like every other homespun Cheerios ad — with a heart healthy message and loving family – ran into trouble from some commenters because of the kind of family it featured. Mom is white, dad is black and their cute little daughter is a mix of the both of them.

That’s it.

Cheerios had to disable comments on YouTube – I’m not going to repeat them but you can imagine the general witless racism with stereotypes about minorities and warnings of race-mixing as the end of civilization.

I didn’t take any of it personally, though my family’s morning breakfast ritual – black mom, white dad, son who is a mix of both of us – looks a lot like the ad if you subtract the general cheeriness before we get that first cup of coffee down…

Read the entire article here.

Senior Interculturalist Profile: Dr. Stella Ting-Toomey

Society of Intercultural Education, Training, & Research (SIETAR) Newsletter
January 2002
4 pages

Susan Rinderle

Stella Ting-Toomey is probably the only person who seems surprised that she is considered one of the top figures in the intercultural communication field, dismissing deserved compliments with a simple, “I’m just doing my job.” An author and scholar who has been in the field for almost twenty years, Ting-Toomey is perhaps best known for her work on “mindfulness” and “facework” in cross-cultural communication, in particular her face-negotiation theory which deals with ways people negotiate their communication identities during interactions with each other. The theory and its central issues such as face-saving, face-losing, and face-honoring “resonate with diverse ethnic groups and cultural groups on a global level,” she says. And while she continues to test and fine-tune the theory, she believes it’s a perspective others can build on and extend.

Ting-Toomey herself is no stranger to facework or face negotiation. Born in Hong Kong, she came to the U.S. in the summer of 1972, to attend the University of Iowa. Her decision was based entirely on chance – she was accepted at three U.S. universities and as she had no idea how the three differed, she wrote each name on a piece of paper and had her then nine-year-old brother pick a name at random. Thus began a journey that took her from an all-white campus town in Iowa to Washington, New Jersey, Japan, Arizona, and, finally, Southern California. She is now one of the most prominent theorists in the field, a prolific author, professor at California State University at Fullerton (CSUF), partner in a twenty-five year intercultural marriage and mother to a biracial child.

Unlike many other interculturalists who were born in the U.S. and first faced with their “otherness” while abroad, Ting-Toomey’s interest in the field sparked as an international student in the U.S. She studied mass communication as an undergraduate, which she enjoyed for being very intense, creative, fun and “hands-on,” but found “deeper questions to be answered” the more involved she got, and so decided to continue at the University of Iowa and try to address some of those questions during a Master’s degree in communication theory. Later, as she reviewed the literature for her Ph.D. dissertation on conflict negotiation in marital relationships at the University of Washington, she found existing research to be “biased towards the individualistic Western way of managing intimate conflict.” She could not relate to or identify with certain concepts then accepted as givens within that framework – for instance, the idea that confrontation or self-disclosure in conflict is desirable and healthy, and avoiding conflict is considered a negative conflict behavior. She turned her dissatisfaction with the existing body of research into a drive to develop new theories…

Read the entire article in HTML or PDF format.