Mixed Race Studies

How Census Data Mislead Us about Ethno-Racial Change in the United States: A Response to Mora and Rodríguez-Muñiz

New Labor Forum
2017-04-28

Richard Alba, Distinguished Professor of Sociology
Graduate Center, City University of New York

I am pleased to open a conversation with G. Cristina Mora and Michael Rodríguez-Muñiz about census data and what they indicate about ethno-racial change.

In this issue of New Labor Forum. To forestall misunderstandings, I think it advisable at the outset to make clear the framework within which I am operating. I take it from the way that Mora and Rodríguez-Muñiz formulate their critique that their starting point is critical race theory, with its normatively inflected concerns about the deep and persisting structures of American racism and the pathways to eventual racial justice. That is fine. But I am operating from a different standpoint, that of sociological realism, which has the goal of identifying and understanding important ongoing social processes and discerning their implications. This, it should be obvious, does not mean that I am unconcerned about racial justice, just as critical race theorists generally are not unconcerned about empirical patterns and their consequences.

It does not help the conversation that Mora and Rodríguez-Muñiz tend throughout to downplay the significance of the concerns behind my analysis, which they characterize as narrowing “debates to the issue of ‘methodological accuracy’.” I find this an unfortunate attempt to reduce my argument to mainly technical issues (granted, these are part of the story); they miss that I, too, am talking ultimately about social power, even if I do not place it in the foreground in the piece I wrote for The American Prospect (it is more clear in other writings, some currently under review [1])….

Read the entire article here.

With respect to Latinos in particular, the suggestion that on the whole they are becoming white underestimates the ongoing racial stigmatization and exclusion faced by many in this community. Such arguments do not account for present-day anti-Latino and anti-immigrant policies and rhetoric. Should we assume that mass deportations, which, too, often lead to the separation of Latino families, or inflammatory electoral campaigns will have no effect on how Latinos identify and understand their place in U.S. society for years to come? And what of the widespread presumptions of illegality that Latino citizens must contend with?

G. Cristina Mora and Michael Rodríguez-Muñiz, “A Response to Richard Alba’s “The Likely Persistence of a White Majority”,” New Labor Forum: A journal of ideas, analysis, and debate, April 28, 2017. http://newlaborforum.cuny.edu/2017/04/28/a-response-to-richard-albas-the-likely-persistence-of-a-white-majority/.

A Response to Richard Alba’s “The Likely Persistence of a White Majority”

New Labor Forum: A journal of ideas, analysis, and debate
2017-04-28

G. Cristina Mora, Assistant Professor of Sociology
University of California, Berkeley

Michael Rodríguez-Muñiz, Assistant Professor of Sociology and Latina/o Studies
Northwestern University, Evanston, Illinois

Photo Credit: Stephen Phillips

That politics undergirds censuses is a truism. At least since Benedict Anderson wrote Imagined Communities: Reflections on the Origin and Spread of Nationalism in 1983 [1]. scholars have accepted that censuses are both political and scientific enterprises. Census racial classifications are a case in point because they have historically become instituted through political efforts. For example, “Mulatto” became a census classification in 1850 after politicians, alarmed by racial miscegenation, demanded that the Census Bureau enumerate those of black/white parentage [2] More recent ethnoracial categories have arisen as a result of the political efforts championed by community stakeholders. To wit, the Hispanic/Latino classification emerged as Mexican, Puerto Rican, and other community leaders pressured the Census Bureau for official recognition during the 1970s [3] And if a Middle Eastern/North African category is added to the next census in 2020, as is predicted, it will be because activists, academics, and others have lobbied over two decades for its inclusion. In effect, rather than reflecting an existing reality, all census racial categories emerge, or are negotiated, in such a political fashion—none exists in nature.

Despite the political origins of our official racial and ethnic categories, lay and academic prognostications about the country’s demo- graphic future rarely take politics seriously.

Take, for example, sociologist Richard Alba’s provocative commentary published in The American Prospect, “The Likely Persistence of a White Majority.”…

Read the entire article here.

The Invention of Hispanics

Latino USA
2015-05-22

Hosts:

Marlon Bishop, Producer

Camilo Vargas, Producer

Guest:

G. Cristina Mora, Assistant Professor of Sociology
University of California, Berkeley

Before 1970, the US Census Bureau classified Mexican, Cuban and Puerto Rican immigrants as whites. Each community of Latin American origin would go by their nationality and by the region where they lived in the United States. But all that changed in the seventies, as activists began lobbying the US Census Bureau to create a broad, national category that included all these communities. The result was the creation of the term “Hispanic”, first introduced in the US Census in 1970.

Then it was up to Spanish-language media to get the word out. The network that would later become Univision released this series of ads calling on “Hispanics” to fill out the 1980 Census. The ads feature “Hispanic” sports stars and… Big Bird:…

By the 1990s, Univision was creating the images and sounds associated to Hispanics in the US. The 1990 Census ads feature the likes of Tito Puente and Celia Cruz telling Hispanics to fill out el censo:…

Read the preview here. Listen to the story here.

Where Did “Hispanics” Come From?

Sociological Images: Inspiring Sociological Imaginations Everywhere
2014-03-29

Claude S. Fischer, Professor of Sociology
University of California, Berkeley

One may well wonder where the term “Hispanic,” and for that matter, “Latino,” came from. The press and pundits are all abuzz about the Hispanic vote, Hispanic organizations, and Hispanic cultural influences. Back in the mid-twentieth century, however, they wrote about Mexicans or Puerto Ricans or Guatemalans, not about Hispanics. Of course, people of Latin American origin have become far more numerous in the United States since then and the immigration itself brings more attention. Nonetheless, the labels have changed. Starting in the 1970s, the media rapidly adopted the “pan-ethnic” term Hispanic, and to a lesser degree, Latino, and slowed down their use of specific national labels.* So did, organizations, agencies, businesses, and “Hispanics” themselves.

As recounted in her important new book, Making Hispanics, sociologist (and my colleague) G. Cristina Mora tells the story of how people as diverse as Cuban-born businessmen in Miami, undocumented Mexican farm workers in California, and third-generation part-Puerto Ricans in New York who do not even understand Spanish were brought together into one social category: Hispanic-Americans…

Read the entire article here.

Making Hispanics: How Activists, Bureaucrats, and Media Constructed a New American

University of Chicago Press
March 2014
256 pages
1 halftone, 5 line drawings, 3 tables
6 x 9
Cloth ISBN: 9780226033662
Paper ISBN: 9780226033839
E-book ISBN: 9780226033976

G. Cristina Mora, Assistant Professor of Sociology
University of California, Berkeley

How did Puerto Ricans, Mexicans, and Cubans become known as “Hispanics” and “Latinos” in the United States? How did several distinct cultures and nationalities become portrayed as one? Cristina Mora answers both these questions and details the scope of this phenomenon in Making Hispanics. She uses an organizational lens and traces how activists, bureaucrats, and media executives in the 1970s and ’80s created a new identity category—and by doing so, permanently changed the racial and political landscape of the nation.

Some argue that these cultures are fundamentally similar and that the Spanish language is a natural basis for a unified Hispanic identity. But Mora shows very clearly that the idea of ethnic grouping was historically constructed and institutionalized in the United States. During the 1960 census, reports classified Latin American immigrants as “white,” grouping them with European Americans. Not only was this decision controversial, but also Latino activists claimed that this classification hindered their ability to portray their constituents as underrepresented minorities. Therefore, they called for a separate classification: Hispanic. Once these populations could be quantified, businesses saw opportunities and the media responded. Spanish-language television began to expand its reach to serve the now large, and newly unified, Hispanic community with news and entertainment programming. Through archival research, oral histories, and interviews, Mora reveals the broad, national-level process that led to the emergence of Hispanicity in America.

Contents

• List of Illustrations
• Preface
• Acknowledgments
• List of Organizations
• Introduction: Making Hispanics: Classification and the Politics of Ambiguity
• One: Civil Rights, Brown Power, and the “Spanish-Speaking” Vote: The Development of the Cabinet Committee on Opportunities for Spanish Speaking People
• Two: The Rise of a Hispanic Lobby: The National Council of La Raza
• Three: “The Toughest Question”: The US Census Bureau and the Making of Hispanic Data
• Four: Broadcasting Panethnicity: Univision and the Rise of Hispanic Television
• Conclusion: The Hispanic Category and the Development of a New Identity Politics in America
• Notes
• Index