Mixed Race Studies

Imagining the Mulatta: Blackness in U.S. and Brazilian Media

University of Illinois Press
May 2020
288 pages
9 color photographs
6 x 9 in.
Cloth ISBN: 978-0-252-04328-4
Paper ISBN: 978-0-252-08520-8

Jasmine Mitchell, Assistant Professor of American Studies and Media Studies
State University of New York, Old Westbury

Mixed-race women and popular culture in Brazil and the United States

Brazil markets itself as a racially mixed utopia. The United States prefers the term melting pot. Both nations have long used the image of the mulatta to push skewed cultural narratives. Highlighting the prevalence of mixed race women of African and European descent, the two countries claim to have perfected racial representation—all the while ignoring the racialization, hypersexualization, and white supremacy that the mulatta narrative creates.

Jasmine Mitchell investigates the development and exploitation of the mulatta figure in Brazilian and U.S. popular culture. Drawing on a wide range of case studies, she analyzes policy debates and reveals the use of mixed-Black female celebrities as subjects of racial and gendered discussions. Mitchell also unveils the ways the media moralizes about the mulatta figure and uses her as an example of an “acceptable” version of blackness that at once dreams of erasing undesirable blackness while maintaining the qualities that serve as outlets for interracial desire.

As a key figure of national and transnational desire, the mulata was famed for her corporal functions—sex and dance. Beginning in the 1970s, Brazilian governmental tourism agencies utilized the image of the sexually available mulata for the promotion of Brazil as a tourist destination. From the 1970s to the 1990s, white Rio de Janeiro businessman Oswaldo Sargentelli, a self-described mulatólogo (mulata expert), presented samba spectacles of scantily clad dancing women to the Brazilian elite and tourists alike. With the branding of brasilidade as a sexual paradise of mulatas, the archetype of the sensual sexually available mulata who dances with abandon became a thematic fixture memorialized in popular Brazilian cultural politics and in the international imagination.

Jasmine Mitchell, “Sensual Not Beautiful: The Mulata as Erotic Spectacle,” ReVista: Harvard Review of Latin America, Spring 2017. https://revista.drclas.harvard.edu/book/sensual-not-beautiful.

Sensual Not Beautiful: The Mulata as Erotic Spectacle

ReVista: Harvard Review of Latin America
Spring 2017 (Black is Beautiful)

Jasmine Mitchell, Assistant Professor of American Studies and Media Studies
State University of New York, Old Westbury

The iconic mulata female body is portrayed in Brazil as glistening brown. Photo courtesy of Jasmine Mitchell.

While white actresses and models still dominate beauty and fashion magazines in Brazil, on my last few visits to Brazil, I’ve noticed that actresses of African descent such as Camila Pitanga and Taís Araújo have also graced the covers. Since 2009, both actresses have also starred in telenovelas. Miss Brazil 2016 is the first black winner since Deise Nunes’s crowning in 1986. The 2016 competition had the largest number of black candidates in its history. The dominant conceptualizations of beauty in Brazil are shifting. Erika Moura, the Mulata Globeleza of 2017, did not appear as a bodypainted nude Rio de Janeiro samba dancer, but instead performed in various costumes and dance styles representing a breadth of Brazilian regional cultures.

It’s certainly not been this way for very long. In 2001, on my first trip to Brazil, I yearned to find a refuge, a place where my background as a mixed-race black woman from the United States was neither exotic nor fetishized. Relying on Brazil’s reputed celebration of racial mixing, I believed that it would become my racial paradise in which brown was beautiful and I would find a resistance to the exclusivity of white U.S. beauty norms.

Instead, I became familiar with a Brazilian saying, “Branca para casar, mulata para fornicar, negra para trabalhar (white women for marriage, mulata women for sex, black women for work).”…

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