Forum Qualitative Sozialforschung / Forum: Qualitative Social Reasearch
Volume 11, Number 2, Article 24 (May 2010)
29 pages
ISSN: 1438-5627
José Ricardo Carvalheiro, Assistant Professor in the Communication and Arts Department
University of Beira Interior, Portugal
For many years the study of “race” relations was dominated by paradigms—of assimilationism and multiculturalism—which highlighted difference and division (as a problem, or a virtue). In more recent years the idea of racial and cultural mixing—creolization or hybridization—has become an important concept in ethnic and racial studies. The starting point of this article is the observation that the idea of racial and cultural mixture—hybridity or mestiçagem—was a key ideological feature of Portuguese colonialism in its last decades. If hybridity is not therefore a new discourse in Portugal, what is the place for it today and what kind of hybridity is being referred to? What might the Portuguese case tell us about discourses of hybridity more generally? The article explores these questions through a combined visual and linguistic analysis of the lifestyle magazine Afro as a site where contemporary discourses about “race” intertwine.
Table of Contents
1. Introduction
3. The “African” Minority in Portugal
4. Afro, a Magazine in the Market
4.1 What does the existence of a lifestyle magazine such as Afro mean?
5. Racial Actors in Visual and Verbal Texts
6. Transnational Representations, “Race” Questions and Hybridity
7. Stories About Mixing: Layers of Discourse
8. Conclusion
Acknowledgments
References
Author
Citation
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