This Is The Mixed-Race Cheerios Ad All The Idiots Are Complaining About

Posted in Articles, Communications/Media Studies, New Media, United States, Videos on 2013-05-31 03:50Z by Steven

This Is The Mixed-Race Cheerios Ad All The Idiots Are Complaining About

Business Insider
Advertising
2013-05-30

Judith Grey

A new commercial for Cheerios featuring a mixed-race family has become a target for idiots on the internet.

The anodyne spot features a Caucasian mother, an African-American father and their biracial daughter, but contains no overt messaging, politically correct or otherwise (except that Cheerios are good for you).

Nonetheless, Adweek noted the spot had been propelled onto the front page of Reddit, where it received a plethora of racists remarks. Concreteloop.com noted a YouTube commentator who allegedly called the spot an “abomination.”…

Read the entire article here.

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