Mixed Race Studies

Desiring biracial whites: cultural consumption of white mixed-race celebrities in South Korean popular media

Media Culture & Society
Volume 37, Number 6 (September 2015)
pages 937-947
DOI: 10.1177/0163443715593050

Ji-Hyun Ahn, Assistant Professor of Communication
University of Washington

Contextualizing the rise in white mixed-race celebrities and foreign entertainers from the perspective of the globalization of Korean popular culture, this article aims to look at how Korean media appropriates whiteness as a marker of global Koreanness. Specifically, the article utilizes Daniel Henney, a white mixed-race actor and celebrity who was born to a Korean adoptee mother and an Irish-American father, as an anchoring text. Analyzing how Henney’s image as upper-class, intelligent, and cosmopolitan constructs what whiteness means to Koreans, the study asserts that Henney’s (cosmopolitan) whiteness is not a mere marker of race, but a neoliberal articulation of a particular mode of Koreanness. This study not only participates in a dialog with the current scholarship of mixed-race studies in media/communication but also links the recent racial politics in contemporary Korean media to the larger ideological implications of racial globalization.

Read or purchase article here.

Commercial music radio, race and identity in South Africa

Media Culture & Society
Volume 36, Number 7 (October 2014)
pages 901-915
DOI: 10.1177/0163443714536076

Tanja Estella Bosch
University of Cape Town, South Africa

In South Africa, listeners often believe that radio stations deliberately constitute their audiences in terms of race. This article further explores this notion using commercial music station Good Hope FM as a case study. Radio creates a textured soundscape that is experienced as part of the material culture of the home; it contributes to the creation of domestic environments and it can help maintain and establish identities. These assertions are explored further through interviews with listeners. Mediated experience has long influenced self-identity, and this study explores popular conceptualizations of GHFM as a ‘coloured’ or mixed-race radio station, through these listener interviews, conducted in the home. The article explores the possibility that the symbolic arrangement of broadcast music and talk elements in one ensemble, embody and expresses group self-consciousness; and that the cultural consumption of GHFM leads to the formulation of an imagined identity based on ethnicity. Consumption of radio station content becomes a dialectical identity-forming process played out through tuning in. While GHFM listeners re-articulate normative discourses of identity and old apartheid constructions in their reflections on their media consumption, the article shows the act of tuning in as a critical part of their dialectical identity-forming process.

Read or purchase the article here.