Mixed Race Studies

The Race Whisperer: Barack Obama and the Political Uses of Race

New York University Press
2016-07-26
224 pages
Cloth ISBN: 9781479853717
Paper ISBN: 9781479819256

Melanye T. Price, Assistant Professor of Africana Studies and Political Science
Rutgers, The State University of New Jersey—New Brunswick

Nearly a week after George Zimmerman was found not guilty of killing Trayvon Martin, President Obama walked into the press briefing room and shocked observers by saying that “Trayvon could have been me.” He talked personally and poignantly about his experiences and pointed to intra-racial violence as equally serious and precarious for black boys. He offered no sweeping policy changes or legislative agendas; he saw them as futile. Instead, he suggested that prejudice would be eliminated through collective efforts to help black males and for everyone to reflect on their own prejudices.

Obama’s presidency provides a unique opportunity to engage in a discussion about race and politics. In The Race Whisperer, Melanye Price analyzes the manner in which Barack Obama uses race strategically to engage with and win the loyalty of potential supporters. This book uses examples from Obama’s campaigns and presidency to demonstrate his ability to authentically tap into notions of blackness and whiteness to appeal to particular constituencies. By tailoring his unorthodox personal narrative to emphasize those parts of it that most resonate with a specific racial group, he targets his message effectively to that audience, shoring up electoral and governing support. The book also considers the impact of Obama’s use of race on the ongoing quest for black political empowerment. Unfortunately, racial advocacy for African Americans has been made more difficult because of the intense scrutiny of Obama’s relationship with the black community, Obama’s unwillingness to be more publicly vocal in light of that scrutiny, and the black community’s reluctance to use traditional protest and advocacy methods on a black president. Ultimately, though, The Race Whisperer argues for a more complex reading of race in the age of Obama, breaking new ground in the study of race and politics, public opinion, and political campaigns.

Contents

• Acknowledgments
• Introduction
• 1. Barack Obama and Black Blame: Authenticity, Audience and Audaciousness
• 2. Barack Obama, Patton’s Army, and Patriotic Whiteness
• 3. Barack Obama’s More Perfect Union
• 4. An Officer and Two Gentlemen: The Great Beer Summit of 2009
• Conclusion
• Notes
• References
• Index
• About the Author

Barack Obama and the Third Wave: the syntaxes of whiteness and articulating difference in the post-identity era

Politics, Groups, and Identities
Volume 2, Issue 4, 2014
pages 573-588
DOI: 10.1080/21565503.2014.969739

Melanye T. Price, Assistant Professor
Africana Studies and Political Science Departments
Rutgers, The State University of New Jersey

Emerging critiques of Third Wave Feminism and its employment of grammars of whiteness provide a framework for analyzing racial discourses emerging in the same social context. Like Third Wave Feminists, Barack Obama’s political ascendancy happens in a post-identity (post-racial, post-feminist) moment where members of ascriptive categories having achieved significant civil rights gains begin to assert their rights to live unconstrained by racialized and gendered histories and norms. Using the syntaxes of whiteness outlined previously by Rebecca Clark Mane, I critically analyze Obama’s “A More Perfect Union” speech. I argue that Obama does the following: he provides a racial analysis that is disconnected from historical context, suggests that prevailing isms are primarily relegated to the past, conflates oppositional racial experiences, and relies too heavily on his own personal narrative to justify claims. These discursive practices have damaging effects for our broader understanding of contemporary racial politics. Moreover, reliance on Obama’s perspective on American race relations makes it more difficult to argue and demonstrate that material inequalities are produced by structural injustice that continues to over-determine the lives of certain groups. Additionally, advocates and activists who continue to make identity-based claims are viewed as either holding on too tightly to the past or failing to understand the present.

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