Barack Obama and the Nommo Tradition of Afrocentric OralityPosted in Africa, Articles, Barack Obama, Communications/Media Studies, Literary/Artistic Criticism, Media Archive, Politics/Public Policy, United States on 2017-08-26 23:40Z by Steven |
Barack Obama and the Nommo Tradition of Afrocentric Orality
JSTOR Daily: Where News Meets Its Scholarly Match
2017-08-23
 President Obama delivers the State of the Union in 2011 via Flickr/White House |
Black actors, entertainers, and everyday citizens often have a particular cadence to their voices that others can identify as “black,” whether or not the listeners can see the individual speaking. Popular culture seems to think that black men sound wise simply by their voices alone, leading to black actors narrating myriad commercials, including Dennis Haysbert for Allstate Insurance and Samuel L. Jackson for Capital One. In an article for Guernica, John McWhorter breaks down this speech pattern: “It differs from standard English’s sound in the same way that other dialects do, in certain shadings of vowels, aspects of intonation, and also that elusive thing known as timbre, most familiar to singers—degrees of breathiness, grain, huskiness, ‘space.’”
While sound influences dialect, black oration goes back much further, to the idea of nommo, which is rooted in West African tradition. Through both dialect and nommo, former President Barack Obama was able to inspire black and white audiences, altering his word choice and patterns accordingly…
Scholarship of nommo is wanting. However, in the Journal of Black Studies, Sheena C. Howard defines it in the following manner: “Nommo, the creative power of the word, is a delivery style that is unique to African Americans. Nommo is manifested in characteristics of African orality.” She focuses on four characteristics of nommo: rhythm, call and response, mythication, and repetition, and she analyzes their use in two of Obama’s speeches: one at Howard University and the other at Southern New Hampshire University, both in 2007…
Read the entire article here.