Mixed Race Studies

Mexico’s Color Line and the Cultural Imperialism of Light-Skin Preference

Truthout
2018-05-26

Roberto Rodriguez, Associate Professor in Mexican American Studies
University of Arizona

A busy street in Mexico City. (Photo: Getty Images)

The color of the people of Mexico is one of the things that had a most profound effect on my psyche when I first visited the place of my birth in 1976 at the age of 22. The people came in all colors, though primarily different shades of red-brown, owing to the nation’s Indigenous roots.

Having grown up in a white-dominant society, it was an affirmation of my own brown skin color, in sharp contrast with the artificial color of official Mexico. I was used to seeing government bureaucrats and those that graced the nation’s television screens with light skin, bleached blond hair and artificial blue or green eyes.

The truth is, more than 40 years later, the nation’s color line has seemingly not changed much at all. When I first noticed this preference for light skin in Mexico, it was present at every turn and every corner. It wasn’t just a case of difference, but also disdain. Apparently, all things that were light were “good” and all things dark were “bad.” This was especially true of television. White or light skin was preferred for virtually every role, except the ones for the subservient, demeaning and outlaw roles…

Read the entire article here.

The 2020 Census and the Re-Indigenization of America

Truthout
2016-06-26

Roberto Rodriguez
Mexican American & Raza Studies Department
University of Arizona

As the 2020 US census looms, this arcane ritual will once again result in the painting of a false picture of the demographic makeup of the United States. While the nation has been getting “browner” for many decades, the US Census Bureau has actually been complicit in obfuscating this change, which I have long described as demographic genocide. Yet this time around, due to a long-overdue change in the census, rather than being corralled against their will into the “white” category, many Mexican, Central American, Andean and Caribbean peoples will no longer be checking the white racial box.

Countering the delusions of previous generations, we know that simply checking the white box has never meant being treated as white anyway. This time around, per this change, many of us will instead (again) be checking the American Indian box, while rejecting the bureaucratically imposed Hispanic/Latino box. Others will check and affirm both.

This change however, will not alter the historic de-Indigenization schemes of this society, including those of the Census Bureau, which has always been an ideological instrument of empire. The census does not just count people, but actually helps to shape the nation’s self-image, character and national narrative. It helps tell the world “who we are” — who the United States is.

And just precisely who or what is the United States supposed to be? God’s chosen people?…

Read the entire article here.